Hitachi Summer Social 2017 – Case Study

The Hitachi Rail Europe Summer Party is widely regarded as the rail industry’s summer event of the year. We were delighted to host it in June 2017 and very much look forward to their return in 2018.

Every year the event brings together over 300 key business customers, stakeholders and internal team members to celebrate a successful year. It’s a great opportunity for stakeholders to spend time with Hitachi’s executive team in an informal setting.

Hitachi appreciated the range of in-house services on offer here at Tobacco Dock such as our incredible catering and AV facilities. We loved putting on the festival themed event complete with food stalls, outdoor games and friendly ‘hedge people’.



Event Type:

Summer Party

Watch Video:

To see 2017’s summer party, Click Here


The Event

The Hitachi Rail Europe Summer Party is known to be the rail industry’s summer event of the year. Now in its fourth year, the event brings together 300 key business customers, stakeholders and internal team members to celebrate Hitachi Rail achievements over the year, and with several large projects being delivered across the UK rail network – there’s a lot to celebrate! Each year the party follows an immersive theme that takes attendees out of their day-to-day roles and lets them find out more about in Hitachi an entertaining and engaging way. People are the biggest asset to Hitachi, and the event also allows stakeholders to spend time with our Executive team in an informal environment. For 2017, the theme was a festival-inspired Hitachi Summer Social.


Why Tobacco Dock

After three successful events, everyone had even bigger expectations and the Hitachi team wanted to grow the size of the event and find a venue to match. Finding a flexible space that could comfortably accommodate 300 in a relaxed atmosphere with entertainment spaces was a definite challenge.


Experience at Tobacco Dock

One of Tobacco Dock’s greatest assets is the range of in-house services on offer, such as catering and AV. The Hitachi team had used the same catering supplier for three years, but the Tobacco Dock Food team were a great help in planning the event and on the night stakeholders were quick to dish out compliments about the food itself. Great food always brings a great experience to the overall event, and Tobacco Dock Food perfectly themed everything on the night – with festival food stalls serving guests amazing food they could customize for a truly personal touch.


Future Plans For Events

The summer party will continue for 2018 and the team is currently working on an even bigger and better theme to wow their customers with. Hitachi hold events throughout the year from small conferences to product launches and internal training sessions, and having such a contemporary space just a short distance from their office in the city will open a new range of opportunities.


“Our experience with Tobacco Dock has been really positive – the venue itself is beautiful and offers a really flexible space that worked perfectly for our event. The team supported us throughout making sure we had everything we needed and our stakeholders left the event with a great experience of the Hitachi brand!”
Kendra Ayling
Head of Marketing