Lululemon Sweatlife 2018 – Case Study

The Event

Sweatlife is the flagship event of the Lululemon calendar, drawing thousands of attendees to a day of 250 workouts, yoga and lifestyle classes alongside inspiring panels and talks. This year saw the third of their annual lifestyle festivals and for the first time extended to two days.


3000 per day



Areas used:

Great Gallery, Little Gallery, Dock Gallery, Vaults and East Mall.


Why Tobacco Dock

Sweatlife began at Tobacco Dock and we are delighted to have accompanied Lululemon through its evolution. The team love the adaptability of space the venue offers them as well as the extensive branding opportunities throughout the space. Tobacco Dock’s convenient location is another strong draw as attendees are able to easily travel to and from the event.

The event took over almost the entire venue and put the many spaces to a variety of uses. Talks were held in East Mall, while yoga, meditation and other exercise classes took place in the Great Gallery, Little Gallery, Dock Gallery and Vaults.



‘As always, we were blown away by the Tobacco Dock offering. The team is easy to work with and were always on hand with support and solutions. The range of spaces means that we can always create something new and exciting. We were delighted with the resulting event and are already looking forward to next year!