Major software client – Case Study

What was the event?

An annual internal sales ‘kick off’ for the software company’s UK & Ireland sales teams. Every year they congregate for new business updates and strategy before a gala dinner and award ceremony to celebrate the successes of the previous year.





Areas used:

Great Gallery, Little Gallery, East Mall Square and East Malls 1-5.


Why Tobacco Dock?

The organisers wanted to find a unique and intriguing venue that would add character and interest to the event. A multi-functional space which could accommodate both the keynote and gala dinner/awards, as well as having plenty of breakout locations was a priority.


Experience at Tobacco Dock

With a short lead time it was imperative that the event and supplier teams worked together in an efficient manner. The client felt that the close relationship we have with our suppliers made the whole planning process and execution streamlined and stress free.


‘Tobacco Dock provided our client with an intriguing and exciting backdrop to host their event. The venue is broken up into various pockets of space that enabled us to take advantage of both small format and larger, impactful branding opportunities. Coupled with the knowledge and enhancements added by the operations team and their in-house suppliers, this was a truly unique event of which our client was proud..

Bradley Cooney, Nteractive,  Event agency of behalf of their software client