True OriGINs – The Scottish Gin Festival – Case Study

Attendees:

2000

Areas used:

North Vaults

Type of event:

Gin Festival

Why Tobacco Dock

This was a relatively new event and the organisers wanted to bring their flavour of Scottish gin to a new London audience. After a trip to the venue for another consumer show, Mungo and Guy Finlayson, True OriGINs’ founders knew they had found the ideal place for their own event. Tobacco Dock’s convenient location combined with the flexible space on offer and the scope the venue provides to grow their event were key factors in the decision-making process. The North Vaults are a distinctive and stylish setting for a consumer event and are self-contained while enjoying the impressiveness of the wider venue.

Experience at Tobacco Dock

This was an event with an extremely short lead time, so the organisers appreciated the experience and professionalism of our team who helped everything to get ready in time.

The organisers wanted to make the festival an immersive experience for their attendees. The layout of the event was based on different areas of Scotland and worked to great effect, taking the consumers on a journey from the moment their entered the building.

The flexible nature of the space meant it was ideal for the 7 masterclasses across the 5 sessions. The bars were spread around the space with the Vaults themselves serving as workshops for the masterclasses and workshops.

Communication was key as the organisers are based in Aberdeen and our operations and sales teams worked closely with them to advise on the best spaces and suppliers to bring their vision to reality.

Testimonial

“Having first run True OriGINs – The Scottish Gin Festival in Aberdeen, our aim with the brand was to introduce it to a wider audience.  After visiting lots of London venues, we finally picked Tobacco Dock due to it being such a great event space in a perfect location, with lots of potential for growing the brand. Andrew Cameron and his team at Tobacco Dock were a pleasure to deal with and all our questions both pre, during and post event were answered quickly.”

Mungo Finlayson, Co-founder and Operations Director, True OriGINs – The Scottish Gin Festival